In 1983, Jacob Maslavi founded the now world-renowned brand Jovani Fashions as a ten person eveningwear boutique. His sons, Saul and Abraham, have since worked relentlessly to expand their collection to beyond just evening dresses. Jovani currently offers a variety of collections that range from prom dresses in its more affordable prom line JVN to mother of the bride, cocktail, and pageant dresses, many of which are carried by Edith’s Fashions.
As a family owned company, Jovani has continued to run as such, although its customer base and demand has grown exponentially with retail sales of over $125 million per year, making it the largest prom retailer worldwide and a major player within the evening apparel market. Even though Jovani’s head office remains in the heart of New York City’s fashion district, its ingenious and timeless designs have made Jovani a go-to designer for special occasions around the world.
Jovani has been worn by celebrities such as Karina Smirnoff, Rocsi Diaz, Hayley Orrantia, Janie Bryant, and Ava Duvernay on and off the red carpet. Bollywood actress-turned-singer, Priyanka Chopra, wears Jovani in her music video with rapper Pitbull for her second single ‘Exotic.’ The company’s main goal is providing an amazing product line that is not only stylishly affordable, but will also bring out the inner and outer beauty of the women who wear its fabulous dresses. From Kansas City to Dubai, Jovani has built a reputation as a brand that will not only provide its customers with the best product, but will also continue to grow with them.
Jovani offers a wide variety of dresses that will suit any special occasion such as prom, graduation and gala events. Their selection of cocktail dresses, long gowns, party dresses and haute couture dresses has something for every woman.
Jovani Dress Collections